Client
LUX
Agency
Valis
Date
June 8, 2020
November 23, 2022
Client
LUX
Agency
Valis
Date
June 8, 2020
I developed an AR filter for LUX's new botanicals range that played one of 3 animations depending on the bottle shown. Packaging the 3 animations into a 5MB budget took a lot of manual compression of the assets, and the curved shape of the bottle (and need for it to occlude some parts of the animation) added another layer of complexity, and we experimented with creating markers from raw packaging print assets, photos of bottles, and textured 3D models before settling on the final approach.
