Reebok X Platypus In-Store AR Activation

As part of the Reebok Club C campaign in 2019 I designed, animated & developed this marker-to-world-tracking WebAR experience, which included a basic treasure hunt mechanic.

The clean & basic style of the existing collateral limited what we could do in AR somewhat, but I found some workarounds in the use of the falling polaroids, and by turning the handwritten elements into floating 3D. To animate this I redrew the hero text elements in VR, then wrote a quick script to animate them appearing in reaction to the users position.

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