Singtel Virtual Store - iPhone Launch

Singtel had recently built some bespoke physical stores for customers to try out hardware and the latest in tech (including service robots!), but unfortunately the pandemic had begun shortly after.

I developed a responsive online 3D experience that attempted to recreate the design, layout, and informational capacities of one of these stores, focusing on Apple's latest iPhone lineup. Some of the technical complications included optimising assets for the exterior (which, although visible only for a moment, was a core part of showing these bespoke stores), integrating with my old startup Plattar's AR platform, and working with an understandably tight-lipped Apple. We only actually received some of the final iPhone details on the day of go-live, just before the iPhone event itself.

We also integrated a Unity3D web-game designed by Watermark, which presented some memory challenges on lower end devices.