The ICONIC Sneakerhub App

I developed a marker-based AR experience for the launch event of a new sneaker e-commerce project. The AR animations were designed to happen inside of carefully-constructed display cases, containing legendary/rare sneakers, and used the backing images as markers. When scanned, the shoes in the cases would be seamlessly swapped with AR versions, then come to life in various themed animations.

I consulted on the marker prints, lighting, and design of the display cases to maximise tracking quality and wrote a basic multi-marker fusion system to improve accuracy and handover between markers.